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How to read donation metrics on the Engagement report

Understand the donation figures on your Engagement report.

Written by Sevgi Sairoglu Sezginer

When Log Donations is on, your Engagement report includes a set of donation cards alongside members and volunteer hours. This article explains what each card shows, with worked examples, and where the underlying donations come from in the first place.

Where the donations come from

Every donation counted on these cards gets there one of two ways:

  • Logged by hand, using the Log Donation form - an admin or member records a Money, Materials, Equipment, Space or Service donation directly (see How to log a donation).

  • Generated automatically, when an in-kind donation or funding opportunity is marked complete - the applicant becomes the donor and a donation log is created without anyone filling in the form (see How in-kind and funding opportunities create donation logs).

Both routes feed the same cards below - the report doesn't distinguish where a donation came from.

The donation cards

  • Logged Donations - the count of every approved donation logged in the period, of any type.
    Example: in March you log a £500 Money donation from a corporate sponsor, an Equipment donation of 5 laptops from a supplier, and a Funding opportunity completes and auto-generates a £200 donation log. Logged Donations for March = 3.

  • Money Donated - the total of the Amount field across all approved Money-type donations in the period.
    Example: a £500 sponsorship plus a £250 fundraiser donation logged in the same period gives Money Donated = £750.

  • In-Kind Items - the total quantity donated across the four in-kind types (Materials, Equipment, Space, Service), summing each donation's Quantity field.
    Example: 100 backpacks (Materials, Quantity 100) plus 5 laptops (Equipment, Quantity 5) gives In-Kind Items = 105.
    📌 This card adds together quantities from different units (items, hours, sessions) into one number - confirm this is how it's calculated on your app before publishing, since some teams may expect it to count donation entries rather than summed quantity.

  • In-Kind Value - the total value of in-kind donations, i.e. the sum of each donation's Total Value (Quantity × Unit Value) across Materials, Equipment, Space and Service.
    Example: 100 backpacks at £5 each (£500) + 5 laptops at £300 each (£1,500) + a hall booked for 2 sessions at £100 each (£200) + 10 hours of consulting at £50/hr (£500) = In-Kind Value of £2,700.

📌 Note: All four cards count Approved donations only and respect the report's selected period - a donation logged outside the period, or still Pending approval, won't show up here yet.

What's next

💬 Need more help? Contact us anytime at support@goodsted.com.

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